Created by Studio ONFORMATIVE | Cedric Kiefer & Julia Laub
Interactive installation - What would happen if the image were to change as the viewer approached it? If the digital face suddenly became distorted?
“We became interested in the observer’s personal view and in »re-projecting« this. The installation reacted to and changed with the viewer’s movement and, hence, his perspective and point of view. The illusion of a LED screen was destroyed and the RGB elements dissolved to form new, translated images and, thus, a transformed »reality«. Beside the installation that illustrates the sensitive interaction between person and image, »fragments of RGB« is also intended as a photographic series in which the transformations that occurred on the display were consciously photographed, whereby the effect of alienation was intensified in the design process.”